Pop quiz; what’s the common thread between Samla, Sätta ihop
and elektronik? If your answer was: why that’s simple it’s gather, assemble and electronics of course! Chances are you’re either a Swede or spent too much time assembling Ikea furniture!
Either way, we’re confident you are going to be thrilled with their latest soon-to-released product; Uppleva.
The world’s largest furniture maker has joined forces with Chinese consumer electronics firm TCL to launch an all-in-one solution to all the media hassle. The HTDV home entertainment system is much more than just a sleek looking TV; it has speakers built into its base, a wireless subwoofer, integrated cable storage, an Internet connection, CD, DVD and a Blu-ray player all controlled with one simple remote. Sounds incredible doesn’t it? We thought so too, the only downside would be trying to assemble it at home!
Moreover, IKEA’s living room chief, Magnus Bondesson told Reuters “This is a large step for us. We will have an offer that is unique in the market” .
It is rumoured that Uppleva will be launched in five European cities in June (Stockholm, Milan, Paris, Gdansk, and Berlin) , throughout seven European countries this autumn( Italy, France, Poland, Denmark, Spain, Norway, and Portugal), and in its remaining markets by the summer of 2013.
Prices start at 6,500 Swedish Kroner (around $950), sure that may be far more expensive than the Apple Tv ( $99.00) and Google Tv that has been slashed down to $99.00 as well. However, Uppleva is incomparable to both of those, since it has far more options; it’s a whole entertainment system and to make it more appealing, the TV screens are available in four sizes, from 24 inches to 46 inches, and in a range of colors including gray, black and blue. Users are also able to plug in their iPods or other mp3 music players.
We leave you off with a video of this incredible new innovation, enjoy:
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