Can we get a smiling bird now?
We’ve all been there; lying awake at night contemplating where life’s taking us, what the universe wants from us among other deep thoughts. Other times, we sob ourselves to sleep for not coming up with the simple yet oh so addictive Angry Birds game.
Yes, it has only been six months since reports have been released that the viral game has topped 500 million downloads. Developers have certainly not stopped there; releasing the Angry Birds Space version that is even more hooking that any other, with their clever manipulation of gravity. This version reached 50 million downloads in a mere 35 day interval (10 million downloads in 3 days), easily making it the fastest growing mobile game ever!
The milestones seem to just flock for the Finish developer Rovio Mobile, as he announced yesterday that the bird-flinging, pig-destroying portable strategy game franchise has been downloaded more than 1 billion times.
Hitting the big 9 zeros is definitely a momentous moment. The number includes every Angry Birds game that’s been downloaded since the series debuted in 2009, including the original, Angry Birds Seasons, Angry Birds Rio and Angry Birds Space.
In an attempt to show gratitude, Rovio has released a Thank You video that goes on a quick journey with a red bird as he slips the surly bonds of Earth and catapults into the face of the swine god.
It is estimated, according to what Rovio stated in November 2011, that Angry Birds enthusiasts play 300 million minutes of the game every day.
The game is now available on a range of platforms, including iOS and Android devices, the PlayStation 3, and Web browsers like Google Chrome.
Even though some gamers may condemn the game as being a mere pastime, Legend of Zelda and Mario creator, Shigeru Miyamoto, saluted the game last month stating:
“In particular the control scheme is excellent. When you analyze it, the controls are actually quite fuzzy in terms of the way that it works. It takes a little while to get used to the controls, I think, but once you’ve mastered them, you have a lot of precision. To make it the interface and controls work that well and intuitively… well, I think a lot of work went into getting that right.”
All this widespread success has not gotten in the head of Rovio, as he announced in January that he is not intending to follow in the footsteps of LinkedIn and Zynga in filing for an initial public offering (IPO). Peter Vesterbacka, Rovio marketing Chief clarifies that it is yet too early in the Angry Bird cycle to tackle the IPO.
As we are always wondering what would be next for this frenzy, Rovio hopefully won’t disappoint, as he is planning a feature film that will apparently examine the characters’ personal histories. Don’t get too excited though; the film won’t arrive till 2013 or 2014. He’s also developing Angry Birds-themed amusement parks in China.
If you were Rovio, you also would milk a successful franchise for all it’s worth as well, the question remains, when will the Angry Birds mania come to an end?
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